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Bachelor of Arts (B.A.) in Culture and Economy

What is special about the bachelor's program in Culture and Economy is the unique combination of a major in cultural studies with a combination major in either business administration or economics that makes for almost one half of the program: your major is either English and American Studies, German Studies, History, Media and Communication Studies, Philosophy or Romance Studies (French, Italian or Spanish) in combination with Business Administration or Economics.

The knowledge imparted in this program guarantees that students receive a comprehensive qualification in both subjects involving a wide range of skills that will make them stand out from the crowd on the job market. In addition, the embedded job-related Business Communication module imparts a high degree of communicative competence for everyday professional life and at the same time builds a bridge between the two subjects. Furthermore, it sheds light on possible career perspectives and promotes early practical orientation and/or an insight into interesting fields of work.  During the mandatory six-week internship, you will get to know these in a practical way and can apply the skills you have acquired during your studies.


All relevant information

    ...on the framework of your program

  • Stay abroad

    Studying abroad always helps you grow personally and professionally. And there is no better place to learn a foreign language than the country where the language is spoken. Don’t miss this great opportunity! Ideally you should plan your semester abroad for the fifth semester; however, a stay abroad during the spring semester (fourth or sixth semester) is also possible. We will help you plan your stay abroad and will be happy to advise you – whether you plan a semester abroad or an internship abroad.

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  • Final module

    What do I have to keep in mind with regard to the bachelor's thesis and the oral examination at the end of my studies? How can I find an examiner and a topic? How does the registration process for the final examinations and the thesis work?

    Information on the final module

  • After your graduation

    Graduates of the bachelor's program in Culture and Economy have the necessary qualification to start a career in both the cultural and the business sector, for example in the areas of public relations, social media, journalism, media industry or marketing, (project) management or consulting. 
    Click here to see interesting internship and job offers

    A bachelor’s degree in Culture and Economy also qualifies you for a master’s program in your major as well as for the master’s programs in Culture and Economy and the master’s programs in Business Administration and Economics at the University of Mannheim or similar programs.
    View the available programs​​​​​​​



Advising and contact

Dr. Marilene Burkard

Dr. Marilene Burkard

Program Manager Bachelor of Arts
University of Mannheim
School of Humanities
Schloss – Room EO 282
68161 Mannheim
Consultation hour(s):
Open consultation hours and telephone service hours are cancelled until further notice. Please contact me via e–mail.
Dr. Angelika Konrad-Schineller

Dr. Angelika Konrad-Schineller

Program Manager Bachelor of Arts
University of Mannheim
School of Humanities
Schloss – Room EO 282
68161 Mannheim
Consultation hour(s):
Open consultation hours and telephone service hours are cancelled until further notice. Please contact me via e–mail.