
Katharina Schöppl, M.A.
Institute for Media and Communication Studies
B 6, 30–32 – Room 437
68159 Mannheim
By appointment via E-mail
Katharina Schöppl has been working as a research assistant at the chair of Prof. Dr. Matthias Kohring since February 2025 and is responsible for the two exercises on R Statistics. In her cumulative dissertation project, she investigates the role of alternative media as emotional comfort zones in social polarization dynamics. Previously, she was a research assistant and project coordinator in the DFG long-term panel study “Alternative Media – Alternative Public Spheres – Alternative Realities? Users and usage patterns of system-critical alternative media and their significance in the media repertoire over time” under the direction of Prof. Dr. Christian Schwarzenegger. In addition to working on the project, first at the University of Augsburg at the Institute for Media, Knowledge and Communication (IMWK) and then at the University of Bremen at the Center for Media, Communication and Information (ZeMKI), she was also active in teaching. Prior to this, she completed a master's degree in communication science and a master's degree in political science at the University of Salzburg. In her research and teaching, Katharina Schöppl focuses on alternative media and counter-publics, gender, science communication, political communication & visual communication, using a wide range of qualitative and quantitative methods.
Publications
- Huber, B., Schreiber, M. & Schöppl, K. (2023). Visuelle Inszenierung von wissenschaftlicher Expertise auf Social Media : Erste Befunde einer explorativen Inhaltsanalyse von Wissenschaftskommunikation auf Instagram. MedienJournal, 47(2), 15–25. https://doi.org/10.24989/medienjournal.v47i2.2500
- Schöppl, K. (2025). Climate politics from the bottom-up : Klimapolitik auf der lokalen Ebene in Österreich. In C. Dirninger, R. Heinisch, R. Kriechbaumer & F. Wieser (eds.), Salzburger Jahrbuch für Politik 2024 (S. 245–274). Wien [u. a.]: Böhlau. https://doi.org/10.7767/9783205221722.245
- Schwarzenegger, C. & Schöppl, K. (2024). Alternative media and the fluid dynamics of trust and distrust: implications for social cohesion and democracy. ECREA 2024, 10th European Communication Conference, Ljubljana, Slovenia.
- Schöppl, K. & Schwarzenegger, C. (2024). 100+ alternative ways to be a victim. Floating perceptions of victimhood among alternative news media users. ECREA-Preconference “We are all victims now” – Emotions and affects of victimhood identities in media and mediatised politics and culture, Ljubljana, Slovenia.
- Huber, B., Schreiber, M. & Schöppl, K. (2023). „We are back at busting the bullshit“: Analyse von Wissenschaftskommunikation auf Instagram aus Inhalts- und Kommunikator:innenperspektive. DGPuK Jahrestagung der Fachgruppe Soziologie der Medienkommunikation (DGPuK) 2023, Mannheim, Germany.
- Schwarzenegger, C. & Schöppl, K. (2023). Ambivalences of news avoidance: Alternative media use between dissatisfaction, a search for happiness and radicalization. IAMCR 2023, International Association for Media and Communication Research, Lyon, Frankreich.
- Schöppl, K. (2023). „Lass‘ uns die Geschichte neu schreiben“ – Geschichte und Vergangenheit in der visuellen Kommunikation von alternativen Medien. DGPuK, Fachgruppe Kommunikationsgeschichte, Leipzig, Germany.
- Schöppl, K. & Schwarzenegger, C. (2023). Avoid, resist, turn elsewhere: Alternative media use as a form of news avoidance and media resistance. International Communication Association (ICA) Preconference „News avoidance, resistance, and related audience practices: definitions, predictors, and consequences”, Toronto, Canada.
- Schöppl, K. & Schwarzenegger, C. (2023). Misstrauen in – Misstrauen durch – Misstrauen dazwischen. Medien-Misstrauen und die Nutzung von alternativen Medien. DGPuK Jahrestagung der Fachgruppe Soziologie der Medienkommunikation (DGPuK) 2023, Mannheim, Germany.
- Schöppl, K. & Schwarzenegger, C. (2023). “Alternative Authenticity?“ How users of alternative media negotiate authenticity. International Communication Association (ICA) Preconference „Mis/disinformation and the Artifices of Authenticity and Authentication“, Toronto, Canada.
- Huber, B., Schreiber, M. & Schöppl, K. (2022). Visual science communication on social media: Exploring self-presentation and communication strategies of science communicators on Instagram. ECREA 2022, 9th European Communication Conference, Aarhus, Denmark.
- Schöppl, K. (2022). Conceptual amiguities, historical peculiarities, theoretical complexities. A bottom-up approach to rethink alternative media & counter public spheres. ECREA Pre-Conference, Communication History Section: Transformation of Public Dissent, Online.
- Schöppl, K. (2022). „Homeland Security Instead of Face Masks!“ Populist Politicization of democracy, science, public health & freedom of expression in times of Covid-19. AssoComPol 2022, Convegno dell’Associazione Italiana di Comunicazione Politica, Bologna, Italy.
- Schöppl, K. & Schwarzenegger, C. (2022). The theft of counter-publics? Rethinking conceptual and methodological challenges for affective publics of resistance after the Corona-Pandemic. ECREA 2022, 9th European Communication Conference, Aarhus, Denmark.