Sub-department Prof. Naab

The sub-department for Digital Communication is researchung the uses and effects of digital communication. This includes searching answers for questions such as:

How can digital media support democratic processes?

How can we debate on digital platforms in a respectful and constructive manner?

What is the effect of social media use on our understanding of our self and our political behavior?

What enables people's media literacy within the digital world? Which forms of education can aid in this endeavor?

Which methods allow us to research digital communication in a valid and reliable manner?

To answer these questions, the sub-department uses empirical social science methods, in particular: standardized surveys, experience sampling and media diary surveys, experimental designs, manual and automated content analyses.