You study Linguistics, Literature and Cultural Studies with us. Here, are some examples of the courses we offer.
Marketing communication and research heavily rely on language. In advertising, for example, language can trigger emotions, explain product benefits and to persuade consumers to buy a certain product. Obviously, the success of such marketing efforts depends on linguistic and psycholinguistic processes.
In this course, students acquire basic knowledge in central areas of psycholinguistics and marketing communication. They learn to recognize how linguistics structures chosen for persuasive communication can affect consumer behavior. The practical aim is that students can apply this new knowledge analytically and constructively to solve authentic marketing problems. Therefore, we do case studies, where we design new brand names, non-profit and crowed-funding campaigns. As a major task, students conduct their own research project and present their results at a poster conference.
Writing India: Colonial and Postcolonial Perspectives on the British Empire
The British Empire as a political entity may be long gone, but its repercussions still influence the lives of people around the world, and its heritage is an indelible part of British identity.
India, the infamous ‘Jewel in the Crown’ of Queen Victoria, plays an especially important role in this context. The short stories of Rudyard Kipling, the so-called ‘Bard of Empire’, as well as a range of novels dealing with the British Empire in India, such as E.M. Forster’s A Passage to India (1924), Kiran Desai’s The Inheritance of Loss (2006) and Kamila Shamsie’s A God in Every Stone (2014), engage with Britain’s imperial heritage in various ways.
In this course, students consider the historical and cultural background of the texts and investigate into their specific perspectives on the British Empire in India then and now.
With the exponential growth of globalization, it is not surprising that the communication between companies and business partners alike is becoming just as important as the business itself. For young professionals preparing to embark on their respective career paths, it is of vital importance to be able to adapt to, and to flourish in this very dynamic and new environment. In addition to becoming proficient in more than one language, it is crucial to be able to communicate effectively across the business world's wide spectrum of national and corporate cultures. Intercultural Business Communication provides a hands-on approach to exploring the communication styles of various cultures and offers insights and practical tips on how to effectively communicate in these multicultural settings, all while improving business-centric English skills.
Our annual excursion to London gives students the unique opportunity to sample the sights and sounds of the UK's capital firsthand. Participating students act as tour guides, who introduce London's rich history and make the city‘s main attractions – Tower Bridge, the Tower of London, the Globe Theatre, St Paul's Cathedral, Westminster Abbey – come alive. And of course there’s always time to enjoy one or two West End shows in the evenings!
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